Phases: Pre-launch materials – building anticipation Launch materials – driving traffic Post-launch materials – driving feedback
Channels: Newsletter – 80 people Podcast – Audio (50-100 listens) + video (300-500 views) YT tutorials – 100-500 views Help docs – numbers tbd Discord announcements – 5,500 members Twitter – 17,000 followers (propose to be managed by visibility or use Peel tweet) Blog – numbers tbd In-app announcements – numbers tbd
Process: Kick-off call – define launch target date and develop pre-launch materials Design > dev handover – solidify launch date and launch pre-launch materials Showcase – pre-shipping dev showcase and launch materials Retro–project review and post-launch materials
Pre-launch materials (1 week before)
Full 'what to expect/upcoming' write-in newsletter with target week Tease upcoming feature details via Twitter (bot-like tone)
Launch materials (week of)
Start with full write-up for release on blog Leverage blog content for newsletter Full announcement on Discord linking to blog Announcement on twitter linking to blog In-app announcement Podcast feature (what's new to JB at the start) Help doc article(s) YT tutorial/walkthrough
Post-launch materials (1 week after)
In-app announcement linking to short survey Newsletter – features live, have you used it? give us feedback!